Kellogg School of Management

Kellogg School of Management offers an innovative portfolio of academic programs. Paid marketing campaigns raise awareness of the rigorous experiences each program provides and help the prospective student audience find the right fit. The custom design and rich content captures the targeted audience through email marketing materials and a series of web pages.

The enhancements of the Kellogg Full-Time Program application process create a well-guided and seamless experience for the prospective student audience, from creating an account to finalizing an application to Kellogg.

Paid media rebranding campaigns introduce the new Kellogg brand and aligned with the updated Northwestern University branding system to create consistency in output and enhance the cohesion between organizations.