{"id":83564,"date":"2021-02-18T21:43:46","date_gmt":"2021-02-19T03:43:46","guid":{"rendered":"http:\/\/www.briehans.com\/graphic-design\/?post_type=portfolio&#038;p=83564"},"modified":"2023-02-08T01:58:19","modified_gmt":"2023-02-08T07:58:19","slug":"kelllogg-reunion","status":"publish","type":"portfolio","link":"http:\/\/www.briehans.com\/graphic-design\/portfolio\/kelllogg-reunion\/","title":{"rendered":"Kellogg Reunion"},"content":{"rendered":"<p>[vc_row][vc_column column_width_percent=&#8221;65&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; subheading=&#8221;The Kellogg annual reunion event brings back over 2,000 Alumni to campus for a networking and learning experience. The branding and marketing campaign increases awareness of reunion engagement opportunities and drives Alumni to register. From direct mail and email marketing to seamless online registration, fully responsive website design to social awareness, mobile app implementation to on-site engagement, the reunion brand creates a celebratory feel to promote attendance and engagement.&#8221;]Branding &amp; Marketing[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;83585&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;83579&#8243; media_width_percent=&#8221;90&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;83637&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]Mobile App \/ Navigation Icons[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;83638&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]Mobile App \/ Schedule of Events[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;83640&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1617070846572{margin-top: -5px !important;}&#8221;]Mobile App \/ Interactive Maps[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; back_image=&#8221;83591&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;65&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; subheading=&#8221;Large and small scale print signage lead Alumni through on-campus and off-campus event spaces, creating a celebratory atmosphere.&#8221;]Printing &amp; Signage[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;83601&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; back_image=&#8221;83614&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;60&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-xsdn&#8221;]Interior design recommendations transform off-campus event spaces to reflect the Kellogg reunion branding.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;65&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; subheading=&#8221;The Reunion Cup Challenge is a donation challenge to enhance Alumni participation and provide recognition to individuals and celebrating classes at reunion who give back to the organization.&#8221;]Fundraising &amp; Recognition[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1675842979691{margin-bottom: -50px !important;}&#8221; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;83602&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;83583&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1675843041986{margin-top: -25px !important;}&#8221; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;83603&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;50&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-jevc&#8221; el_width=&#8221;25px&#8221; el_height=&#8221;3px&#8221;][vc_custom_heading text_size=&#8221;h6&#8243; subheading=&#8221;Logos (Reunion event, Reunion Cup Challenge, Story Share), letterhead, postcards and print marketing materials, email campaigns, online registration, microsite, swag (buttons, water bottles, frames, pens, etc.), print and digital signage, directional and way finding signs, interior design and graphics, on-site check-in and badge pick-up kiosks, badges, mobile app, faculty presentation templates, digital presentations, paid and organic social media advertising, social marketing.&#8221;]Design Work[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column column_width_percent=&#8221;65&#8243; align_horizontal=&#8221;align_center&#8221; 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