{"id":82984,"date":"2021-01-23T12:37:31","date_gmt":"2021-01-23T18:37:31","guid":{"rendered":"http:\/\/www.briehans.com\/graphic-design\/?post_type=portfolio&#038;p=82984"},"modified":"2023-02-08T00:50:22","modified_gmt":"2023-02-08T06:50:22","slug":"kellogg-school-of-management","status":"publish","type":"portfolio","link":"http:\/\/www.briehans.com\/graphic-design\/portfolio\/kellogg-school-of-management\/","title":{"rendered":"Kellogg School of Management"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612299724812{margin-bottom: -30px !important;}&#8221;][vc_column column_width_percent=&#8221;75&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; subheading=&#8221;Kellogg School of Management offers an innovative portfolio of academic programs. Paid marketing campaigns raise awareness of the rigorous experiences each program provides and help the prospective student audience find the right fit. The custom design and rich content captures the targeted audience through email marketing materials and a series of web pages.&#8221;]Marketing Campaigns[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;83436&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612310813252{margin-bottom: -30px !important;}&#8221;][vc_column column_width_percent=&#8221;75&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243;]Prospective Student Landing Pages &amp; Micro Sites[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83419&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][vc_column_text text_lead=&#8221;small&#8221; css=&#8221;.vc_custom_1631482733798{margin-right: 20px !important;margin-left: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>MBAi Program<\/strong><\/p>\n<p style=\"text-align: center;\">MBAi is a joint program from Kellogg School of Management and the McCormick School of Engineering. A marketing campaign introduces the program through email communications, landing page, application web pages, and social media advertisement.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83420&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][vc_column_text text_lead=&#8221;small&#8221; css=&#8221;.vc_custom_1631482798864{margin-right: 20px !important;margin-left: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Kellogg Future Leaders<\/strong><\/p>\n<p style=\"text-align: center;\">KFL is a deferred enrollment program for undergraduate students who are interested in securing a spot at Kellogg and gain access to resources for their future. Email communications and landing pages introduce the new program.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;35&#8243; back_image=&#8221;83408&#8243; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;35&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;zoom-in&#8221;]<span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.briehans.com\/graphic-design\/portfolio\/program-on-data-analytics-at-kellogg\/\">Program on Data Analytics at Kellogg (PDAK) Website &gt;<\/a><\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612299743207{margin-bottom: -30px !important;}&#8221;][vc_column column_width_percent=&#8221;75&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; subheading=&#8221;The enhancements of the Kellogg Full-Time Program application process create a well-guided and seamless experience for the prospective student audience, from creating an account to finalizing an application to Kellogg.&#8221;]Strategy, User Experience &amp; Design[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83405&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83406&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;35&#8243; back_image=&#8221;83024&#8243; back_position=&#8221;center bottom&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;35&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;zoom-in&#8221;]<a href=\"http:\/\/www.briehans.com\/graphic-design\/portfolio\/kelllogg-reunion\/\"><span style=\"color: #ffffff;\">Kellogg&#8217;s Annual Reunion Event &gt;<\/span><\/a>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612299743207{margin-bottom: -30px !important;}&#8221;][vc_column column_width_percent=&#8221;75&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-202503&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-781688&#8243; subheading=&#8221;Paid media rebranding campaigns introduce the new Kellogg brand and aligned with the updated Northwestern University branding system to create consistency in output and enhance the cohesion between organizations.&#8221;]Paid Media[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83452&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83453&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;83454&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;50&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-jevc&#8221; el_width=&#8221;25px&#8221; el_height=&#8221;3px&#8221;][vc_custom_heading text_size=&#8221;h6&#8243; subheading=&#8221;International Conference on Computational Science (IC2S2)<br \/>\nGraphic Design USA Event Website Award \u2013 2016<\/p>\n<p>Evening &amp; Weekend Program Website<br \/>\nGraphic Design USA Website Award \u2013 2016<\/p>\n<p>Excellence in Action, Collaborative Spirit Award \u2013 2016<br \/>\nExcellence in Action Nominee \u2013 2015-2018<\/p>\n<p>Northwestern University<br \/>\nService Excellence Award &#8211; 2016<\/p>\n<p>Full-Time Program Website<br \/>\nThe Webby Awards, Honoree &#8211; 2015<\/p>\n<p>Executive MBA Program Website Design<br \/>\nGraphic Design USA Website Award \u2013 2015<\/p>\n<p>Executive MBA Program Website Design<br \/>\nGraphic Design USA Website Award \u2013 2015&#8243;]Awards &amp; Recognition[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h6&#8243; subheading=&#8221;Servicing all departments at Kellogg in branding, advertising, marketing, communications, paid media, fundraising, events and management&#8221;]Design Work[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612299724812{margin-bottom: -30px !important;}&#8221;][vc_column column_width_percent=&#8221;75&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84385,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[20,18,77,19,79,76],"_links":{"self":[{"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/portfolio\/82984"}],"collection":[{"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/comments?post=82984"}],"version-history":[{"count":81,"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/portfolio\/82984\/revisions"}],"predecessor-version":[{"id":84413,"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/portfolio\/82984\/revisions\/84413"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/media\/84385"}],"wp:attachment":[{"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/media?parent=82984"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/www.briehans.com\/graphic-design\/wp-json\/wp\/v2\/portfolio_category?post=82984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}